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for Private Sector

  • Marketing researches (using qualitative and quantitative methods: focus groups, group discussions, thematic and in-depth interviews, mass polls, PAPI, etc.),

  • Brand concept, design and layout testing, Usage and Attitude Studies,

  • Customer behavior studies,

  • Service quality assessments,

  • Pre-- and post- advertising policy testing,

  • SWAT analysis of strategies and opponents,

  • Mystery calling and mystery shopping for service quality assessments.

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